What is Gift Guide PR?
Christmas and Black Friday are the most competitive time of year for brands and the most rewarding if you get it right.
Our Christmas PR services (from €895/month) are designed to cut through the festive noise, land your brand in the media that matters, and drive awareness when consumer attention is at its peak.
Whether it’s securing gift guide placements, creating newsworthy campaigns, or riding seasonal trends, we’ll make sure your brand is seen, heard, and remembered this Christmas.
What we offer
Why work with Vroom
We know PR can feel out of reach for smaller or scaling brands. That’s why our Christmas PR services are designed to deliver big results without the big agency overhead.
- Proven Media Relationships
We know the journalists and editors who commission seasonal stories. - Tailored to Your Brand
Every Christmas pitch is built around your unique voice and offering. - Award-Winning PR
Winners at the Digital Media Awards, EU Search Awards & Spider Awards — our campaigns don’t just get coverage, they win recognition. - People-First Partnerships
We act as an extension of your team, bringing creativity and consistency during your busiest season.
Real campaigns. Real results.
How We Get Brands Into Gift Guides (and Why It Matters)
At VROOM Digital, we’ve helped brands secure coverage across national press, glossy magazines, online titles, and broadcast segments placing products directly in front of Christmas shoppers when it matters most.
- Ecoset (Sustainable Goods): Featured in The Irish Times, RTÉ Guide, MummyPages.ie, VIP Magazine, and more. Coverage reached over 1.2M people with AVE exceeding €30,000, highlighting Ecoset’s commitment to conscious gifting and driving seasonal sales.
- EPIC Museum Gift Shop (Culture & Experiences): Their Christmas Gift Boxes were covered across print, online, and lifestyle media — including a standout feature in the Irish Examiner gift guide, reaching over 900,000 people. Coverage positioned EPIC’s gift boxes as memorable, experience-led presents that boosted both footfall and online sales.
- McCabes Pharmacy (Wellness): Featured in Independent.ie and lifestyle gift guides, collectively reaching 2.8M people with AVE over €80,000. Coverage strengthened McCabes’ reputation as a trusted health and wellness brand and boosted seasonal sales.
Beyond PR, our wider team partners with some of the most recognisable names in beauty, lifestyle, and retail from K18, ColorWow, Luna by Lisa, and Bare by Vogue through to Bella Baby, Jerry Can Company, UNICEF, and Seiko Watches, supporting campaigns across social advertising, Google Ads, SEO, and content.
Whether you’re a challenger brand or an established name, we know how to amplify your voice through PR and digital campaigns that deliver awareness, trust, and measurable results.
More Ways We Can Support You
Our Christmas PR service is just one way we help brands grow. Through our Client Success team, we connect you directly to the right specialists for your needs — whether that’s:
- Scaling seasonal ads across Google and Paid Social
- Optimising landing pages for Black Friday and Christmas conversions
- Building authority with SEO and content campaigns
- Driving PR momentum into the New Year
Our Client Success managers have worked across the full breadth of accounts from fast-growing e-commerce brands to leading service providers. Their role is to help you quickly understand who you should be talking to in our business and why.
Lets get people talking about your brand
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