A few weeks ago we attended another brilliant Grow with Google Breakfast Briefing about the importance of digital video for the future of online marketing. Waking up at dawn to attend the briefing required an intravenous injection of two litres of coffee, but it was totally worth it. Source: YouTube – July Google Breakfast Kelsey […]READ THE FULL STORY
PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.