It’s beginning to look a lot like Christmas… Dublin is getting ready for the festive season and with the first mention of a mince pie, digital marketers enter the pre-Christmas and Black Friday advertising pressure cooker. Like it or hate it, Black Friday has transformed how consumers shop in Ireland, with more than €50 million […]READ THE FULL STORY
PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.