THOU SHALT ALWAYS BE TESTING If you remember “Glengarry Glen Ross”, you’ll know that coffee is for closers. Well in PPC coffee is for testers. It is simply vital that you test, test and test again. You should be testing different ads, bids and landing pages to see what works best for your campaigns and the traffic […]READ THE FULL STORY
PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.