If you’re new to the SEO world then you’ve probably heard quite a few people in the industry talk about “links”. Although links are just one factor in the Google algorithm, they play a vital part in rankings and search visibility. A website with a high ‘domain authority’ will rank better than those with low […]READ THE FULL STORY
PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.