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THOU SHALT ALWAYS BE TESTING If you remember “Glengarry Glen Ross”, you’ll know that coffee is for closers. Well in PPC coffee is for testers. It is simply vital that you test, test and test again. You should be testing different ads, bids and landing pages to see what works best for your campaigns and the traffic […]
READ THE FULL STORYBlack Friday is the Friday following Thanksgiving in the United States and is regarded as the beginning of the Christmas shopping season. Essentially it is when stores in America open their doors to do battle in the run up to Christmas. It is regarded as the busiest shopping day of the year. To kick off […]
READ THE FULL STORYOptimising your website for local search is becoming more & more important, particularly with the increase in users searching from mobile devices while on the move. There are just a few simple steps that will help you to feature in the local listings and the natural listings for geographically-related search queries. How much work you need […]
READ THE FULL STORYYour Google AdWords account is running. You’ve setup targeted campaigns, tightly formed ad groups and well written ads. You’ve created goals in Google Analytics and imported them into AdWords. So what now? Watch the money roll in? Not quite. With so many moving parts in an AdWords campaign it’s important to stay on top of […]
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