The Google algorithm goes through constant updates day-in, day-out but only some of these changes have a significant impact on your website. The latest craze in the digital world is voice search and if you don’t optimise your website, then you might just miss out on a major opportunity. If you’ve ever heard your kids […]READ THE FULL STORY
PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.