Cookie Policy

What types of cookies do VROOM Digital use?

VROOM Digital uses the following cookie types:

Preference Cookies


These cookies allow VROOM Digital to save your preferences about cookie settings and remember changes you have made to text size, fonts and other parts of web pages that you can customise.


Performance Cookies


These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous.


Marketing CookiesMarketing cookies remember individual websites you have visited and help VROOM Digital to present relevant and targeted online advertising to you. Marketing cookies may be placed on your machine when you visit VROOM Digital’s website. When marketing cookies have been placed on your device, they can be recognised by subsequent websites you visit, and this allows those sites to present targeted VROOM Digital banner ads and third party advertising to you. Users can set their browsers to accept or reject all, or certain, cookies. Further information on how to manage & disable cookies on the most popular browsers is provided at the bottom of this page.

Please take note of the following information with regard to the Google third party cookies used on our website:


Google Universal Analytics

Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies in order to evaluate your use of www.vroomdigital.ie

While Google Analytic cookies are marketing cookies which use a unique ID and can track your visits around different websites, the information collected is entirely anonymous and you will not be personally identifiable to either Google or VROOM Digital. Google do not collect or store personal information. Google Analytics prohibits the tracking or collection of personal information or association of personal information with web analytics information. Google Analytics does not report the actual IP address information to Google Analytics customers. 

What Google Analytic Features are enabled by VROOM Digital

The following Google Analytics Advertising features are enabled in respect of VROOM Digital’s use of Google Analytics:

✓    User ID -This allows VROOM Digital to associate multiple sessions (and any activity within those sessions) with a unique ID, in this case an ID derived from online interactions with VROOM Digital. When the unique ID and any related engagement data is sent to Google Analytics, all activity is attributed to one anonymous user who is not personally identifiable in the reports. With the unique ID, VROOM Digital can get a more accurate user count, analyse the signed-in user experience, and get access to the cross device reports.

✓   Demographics and interests reporting – Understand how VROOM Digital’s site audience breaks down by age, gender, and interests.

✓   Google analytics data sharing settings enabled: Google products & services – VROOM Digital  shares Google Analytics data with Google to help improve Google’s products and services.


Opt-out: Users may opt-out of Google Universal Analytics use of cookies by visiting the Google Universal Analytics opt-out page.

Storage Location: Google stores the information collected by the cookie on secure Google servers.


Google Adwords

Google AdWords is an advertising analytics service provided by Google, Inc.

AdWords uses temporary cookies that are stored on a user’s computer for a limited period. Only pages that a user has visited containing the Google conversion code are tracked.

Google do not collect or store personal information. Conversions are not isolated: this means that Google or VROOM Digital cannot match conversion data to specific customers. Instead Google or VROOM Digital can just see overall data for ads and keywords.

Opt out: There is no opt-out available for this third party cookie. If you do not wish for this third party cookie to be on your computer, please do not click on Google Ads.

Storage Location: Google stores the information collected by this cookie on secure Google servers.


Google Adwords Remarketing

AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google Inc.

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors of VROOM Digital’s website. It means that VROOM Digital advertises to previous visitors who haven’t completed a task on vroomdigital.ie, for example not completing a contact form request. This could be in the form of an advertisement on a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to vroomdigital.ie

Google do not collect or store personal information.

Opt out: Users may opt-out of Adwords Remarketing use of cookies by visiting the Adwords Remarketing opt-out page.

Storage Location: Google stores the information collected by the cookie on secure Google servers.


How to manage and disable cookies?

For more information about how to manage cookies, including opting-out of different types of cookies please visit: www.aboutcookies.org

You can also find more information about how to opt-out of targeting cookies by visiting: www.youronlinechoices.com


We use Facebook, Google + and Twitter counters and follow buttons on our site to promote and display how popular our posts and pages are on these social networks. These counters and buttons may drop 3rd party cookies.

If you would like to know more about these cookies you can find further information in the below privacy pages of the individual networks.

Facebook’s data use policy: http://www.facebook.com/about/privacy/your-info-on-other
Twitter’s privacy policy: https://twitter.com/privacy
Google’s privacy policy: http://www.google.com/policies/privacy/

Further information on how to manage & disable cookies in Firefox
Further information on how to manage & disable cookies in Chrome
Further information on how to manage & disable cookies in Internet Explorer
Further information on how to manage & disable cookies in Safari
Further information on how to manage & disable cookies in Opera

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