As a top-tier luxury bathroom installation specialist in Dublin, Ripples Bathrooms excels in designing and installing premium bathrooms, en-suites, wet-rooms, and disability/mobility bathrooms. As their business expanded, so did their Google advertising budget, highlighting the need for a skilled digital marketing team to collaborate with Ripples and achieve exceptional outcomes.
VROOM was assigned the responsibility of enhancing their PPC channel to maximise the potential of their existing budget by generating more engagement and inquiries. Our focus was on driving growth through PPC by reducing the average cost per lead and significantly increasing the volume of leads. To accomplish this, we implemented extensive conversion rate optimisation on the landing pages utilized in their PPC campaigns, with the ultimate aim of achieving significant improvements in conversion rates.
Conversion Rate Optimisation: We developed bespoke landing pages specifically for the PPC campaigns using an advanced multi-step form option, allowing for greater ease of use by visitors, across mobile / desktop / tablet.
Testing & Machine Learning: We developed machine learning opportunities to identify the landing page variants that delivered the highest conversion rates using descriptive and predictive analytics. The results from these tests informed our landing page strategy and way of working going forward.
Reactive Turnaround Time: We understand that sometimes workflow needs to be actioned quickly to help the business achieve their goals, so we ensured that we delivered the conversion rate optimisation quickly. We could then identify patterns and trends within the first month so as to improve performance quickly and adapt moving forward.
A Focus on Real Conversions: As we now had better performing assets in place, we could adapt the tracking with Google Ads to focus only on actionable leads, instead of including event triggers, This allowed us to develop the machine learning within Google’s algorithm even further to identify potential visitors that would turn into actual leads.
Reporting: In depth monthly and quarterly reporting allowed us to identify opportunities for improvement and further expansion, and relay this clearly to the client. Using a data led approach, we created actionable insights that fed back into the campaigns.
Team: A highly specialised and cross-functional team work on the account, meaning they draw in inspiration and knowledge from similar accounts they work on, past and current. This means that Ripples Bathrooms benefit from other work the agency and team are doing within the industry and wider ecommerce space.
Increase in conversion volume.
Reduction in cost per conversion
Extra leads delivered for no extra cost
Ripples Bathrooms experienced significant enhancements in conversion rates and efficiency, resulting in a substantial decrease in cost per lead and a marked increase in actionable leads on a weekly basis, all achieved without the necessity of budget augmentation.
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