Fresh Plates are an online retailer specialising in crafting premium custom vehicle registration plates at their Lucan, Co. Dublin workshop. Discover how VROOM Digital’s innovative approach led to an impressive 83% boost in revenue from Fresh Plates’ Google Ads campaigns, all while maintaining a consistent Return on Ad Spend.
Our main goal revolved around enhancing Fresh Plates’ brand visibility, increasing conversion rates, and maximising revenue through a comprehensive Google Ads campaign strategy. Our approach encompassed targeting both branded and non-branded searches, harnessing the potential of Performance Max campaigns, and fine-tuning Google Shopping Campaigns and Feeds to elevate product visibility.
After conducting thorough market research, we successfully pinpointed essential target audiences and their search patterns. Our comprehensive strategy incorporated Brand Search, Non-Brand Search, Performance Max, and Google Shopping, strategically aligning with user intent at different stages of the conversion funnel and delivering customized ad experiences.
We dedicated meticulous attention to crafting compelling ad copy infused with pertinent keywords and captivating calls to action. For Brand Search, we fine-tuned bidding strategies and ad extensions. Non-Brand Search campaigns relied on extensive keyword research and rigorous ad testing. Performance Max harnessed the power of machine learning and automation, while Google Shopping prioritised precision in product data and visual elements.
Our campaign framework aimed to optimise both reach and relevance by structuring ad groups according to product categories, keywords, and specific audience segments. This method not only enhanced customer acquisition but also boosted engagement while enabling us to conduct A/B testing for message enhancement.
The incorporation of Performance Max campaigns, acting as Smart Shopping campaigns, streamlined our advertising efforts through automation. These campaigns leveraged real-time data and user behaviour for dynamic optimisation while extending Fresh Plates’ brand presence across various platforms. This innovative approach amplified relevancy and bolstered brand recognition for Fresh Plates.
In the initial three months of our collaboration with Fresh Plates, our Google Ads campaigns exceeded expectations, yielding remarkable results:
Revenue: We achieved an impressive 84% YoY revenue increase, underscoring our ability to drive substantial business growth.
Conversions: Our campaigns generated 1,950 conversions, a 64% YoY boost, indicating our success in engaging and guiding the target audience towards desired actions, resulting in increased sales and leads.
Return on Ad Spend (ROAS): Despite an 84% revenue increase, we maintained a strong 5.8x ROAS, with only a marginal 5% YoY decrease, demonstrating our efficient budget allocation and cost-effective campaign management.
These exceptional results in the first three months highlight the effectiveness of our Google Ads campaigns and their impact on Fresh Plates’ business objectives.
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