PPC (Pay-per-click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.
SEO (Search Engine Optimisation) consists of increasing a website's visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.
Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.
Digital PR links technical SEO with traditional PR. Creative strategy development, networking, content creation and newsjacking are the key to Digital PR success at VROOM Digital
Programmatic Advertising makes use of real-time bidding (RTB) technologies to serve ads targeted to specific audiences & demographics on social media and display networks.