B2B businesses tend to benefit most from LinkedIn advertising.
Why?
Because it’s a network built solely for professionals.
At VROOM, LinkedIn advertising is usually done through adverts or sponsored content.
Regardless of which method you choose, you will be able to target individuals by:
Qualification
Job title
Location
Seniority
Company name
Re-engage your website visitors with Retargeting
Upload or integrate email lists with Contact Targeting
You’ll need some great content to sponsor in the first place and it helps to ensure that content is hosted on your own website. You can then ask visitors to give you their email address when they have come through and you can qualify them from here.
VROOM have helped businesses just like yours to reach a professional audience on LinkedIn.
One way to advertise through LinkedIn is to post adverts, which typically appear to the right of your news feed.
These ads usually include text and an image, encouraging your audience to click. However, Click-through-rate can be low and quite a few people may ignore these ads!
Sponsored content tends to perform better than straightforward ads as it comes up within LinkedIn’s main main feed.
Sponsored content is similar to ‘boosting’ a post on Facebook insofar as it allows you to send what looks like a status update to a targeted group and have it show up in their news feed.
Facebook have created some pretty incredible ways to find your target audience on their platform. Our aim is to use the right message at the right time to reach the right people.
moreVROOM designs Instagram advertising strategies for businesses that will help deliver more engagement, more leads and more sales.
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