Founded in 1869 Weir & Sons has grown to become one of Dublin’s best recognised retailers.
Even before you enter the famous landmark building on Grafton Street you know the shop is something special.
Roll on almost 150 years, complementing their bricks and mortar is a high end e-commerce jewellery store.
It was vital for Weir & Sons that the website’s’ visibility reflected their offline presence.


Weir & Sons approached VROOM in Q2 of 2017 to pitch for the SEO management of their website, having become somewhat frustrated with their lack of visibility on Search Engines. Their site was suffering from a dip in organic performance alongside a low organic conversion rate and and it was a challenge which needed a specialist SEO Agency team to fix.


We audited the site thoroughly pre sale so as to be fully informed if we were to win the pitch process what was ahead of our SEO team.

VROOM spotted the core issues and produced our pitch doc. We use this approach in all pitches, no point discovering you haven’t got the requisite hours available to fix an SEO issue post-sale.

We were under an extreme time restriction with the lucrative Holidays / Christmas period fast approaching and it being just a matter of months before Weir & Sons needed to be found.

Our SEO team spent almost 5 days on a deep dive Technical SEO Audit and SEO implementation of the site. We oversaw some of the work through collaboration with their developer. Together we incorporated a seamless SEO integration of their website with zero downtime or interruption to the service.


Increase in Organic Traffic
Organic Sessions in Q4 2017 experienced a 55% increase as result of the SEO Strategy rolled out by VROOM.

The Conclusion


Following the implementation, and in conjunction with ongoing off-page SEO and content marketing Weir & Sons have had a vast improvement in the organic performance of their website, and the amount each customer spent increased organically dramatically!

The future is bright for Weir & Sons as we enter into the busiest season of the year for Jewellery Sales in Ireland and we are confident we can go on to break any Organic records previously set within the company and look forward to a long and fruitful relationship with Weir & Sons and the team.

Client name

Katie Greene - Ecommerce Manager @Weir & Sons

“An enthusiastic pitch supported by accurate, comprehensive research is what helped us choose VROOM. Since beginning to work with Shane, Luciano and the team just over 6 months ago, Weir & Sons have seen significant results in growth month-on-month.

VROOM are a team of genuine and supportive individuals who have taken the Weir & Sons digital goals and tackled them with a hands-on, collaborative approach. We look forward to continuing our growth and relationship with a fantastic team.”

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