Case Studies from the Agency Behind UNICEF Ireland and EPIC

Award Winning

Six Years Behind UNICEF Ireland’s Emergency Appeals

Six years as UNICEF Ireland’s paid search and social partner. Every emergency appeal live within 48 hours, 60M+ impressions for Gaza, and Gold at the 2024 Digital Media Awards.

48 hrs

From brief to live campaigns when an emergency appeal launches

69 %

Of the Turkey and Syria earthquake appeal’s single donations came in the first two weeks

60 M+

Impressions on Facebook and Instagram for the Gaza emergency appeal

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Award Winning

EPIC x Taylor Swift

The award-winning PR and paid campaign that uncovered Taylor Swift’s Irish roots and lifted EPIC’s ticket sales 43%.

230 +

Pieces of coverage worldwide, including two Irish national front pages

13 M+

People reached through earned media

43 %

More tickets sold in June 2024 than June 2023

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Beauty and Haircare: Paid Media for Beauty Brands

From a Bridgerton moment to TikTok Shop’s Irish launch: how Vroom grows beauty brands like K18, KEVIN.MURPHY and Bare by Vogue across Meta, TikTok and Google.

12 brands

Run from one media plan for a single beauty distributor

880 %

Google Ads ROAS for The Belle Brush across the Q4 peak

10.5 x

ROAS from The Belle Brush’s best-performing Meta video ad

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Seiko Ireland

A focused peak-season Google Ads project that grew online revenue 47% year on year, with 50% higher return on ad spend.

47 %

More revenue from Google Ads, year on year

50 %

Higher return on ad spend

35 %

More clicks in December, year on year

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Ripples Bathrooms

Ten years growing with Ripples Bathrooms, from one showroom and one service to two showrooms and one joined-up team.

10 +

Years growing together

4 x

Services working as one team, up from one

17 x

More people finding Ripples on Google than in our first full year

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Irish Aviation Authority

Two years of bilingual safety campaigns for Ireland’s aviation regulator, in English and Irish, watched more than 730,000 times.

14 M

Ad impressions on Google across two campaign years

730 K+

Video views in English and Irish

39 %

Of video views watched to the end, against an 8 to 12% norm

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Award Winning

EPIC: Fairytale of New York

A Christmas paid social campaign that sent EPIC’s website visits up sevenfold and won at the European Search Awards.

9.1 M

People reached by PR for the 2023 launch

7 x

More landing page views than EPIC’s monthly average

617 K+

Social engagements across the campaign

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Award Winning

EPIC: This Is Not Us

EPIC’s award-winning campaign against Irish stereotypes, from Paddy McFlaherty to Paddy A.I.rishman and Dear Erin.

3 chapters

Each taking on a new source of Irish stereotypes

15 M

People reached by PR coverage across the three chapters

3 awards

Including Gold at the Digital Media Awards 2023

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Award Winning

EPIC The Irish Emigration Museum

Six years, ten awards and a Grand Prix: how Vroom and EPIC get a museum talked about around the world.

10 awards

Won together with EPIC since 2020

39 M+

People reached by our PR for EPIC since 2022

43 %

Rise in June ticket sales during the Taylor Swift campaign

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The Big Pet Project

A six-week, fixed-fee PR campaign that got a new RTÉ Kids show 38 pieces of coverage across Ireland.

38 pieces

Of coverage in six weeks, across print, online and radio

24 M

Combined audience reach, with RTÉ’s own channels

598 K

Advertising value equivalent (AVE), with RTÉ’s own coverage

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Turn2me

Eleven years running Google Ad Grants for Ireland’s free online mental health service, with nearly 1 million visits to free support.

989 K+

Visits to Turn2me from Google Ads since 2015

27.9 M

Ad impressions, funded by Google Ad Grants

11 years

Of Ad Grants management with no account suspensions

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Sisu Clinic

Search and social campaigns that kept a doctor-led aesthetics brand’s clinics booked across Ireland, the UK and the US.

36 clinics

Across Ireland, the UK and the US

3 countries

Each with its own advertising rules and audiences

10 %

Overbooking buffer, so cancellations didn’t leave empty chairs

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Dromod Boxty

A short, story-led PR campaign that turned a family food brand’s 35th anniversary into national press.

10 pieces

Of coverage in national and regional press, online and in print

1 M+

People reached across print and online

33.6 K

Euros in advertising value equivalent (AVE)

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