VROOM SOLUTIONS

Mophie

CASE STUDY

OVERVIEW

mophie, one of the largest worldwide suppliers of accessories to Android & Apple, are listed as a Nasdaq listed Inc. 5000 company through their acquisition by ZAGG in 2016. Their EMEA HQ is based in Shannon, Co Clare.

To give an indication of the online footprint that mophie today holds, their products are sold directly on Apple.com. Users can extend their battery life by up to 60% by attaching a specialised battery case to their iPhone.

Positive ROI sought

mophie’s mobile products hadn’t achieved the ROI anticipated when Pay Per Click was previously employed as a direct response channel in Europe in 2015.
No stranger to trying different media channels, and having run a TV advertising campaign during the world renowned half time slot at Super Bowl XLIX, mophie choose VROOM to take the PPC reigns in Q4 2016.
mophie were looking to re-enter the European PPC market in with a test campaign that was fully transparent and could exceed challenging Return On Advertising Spend targets set. mophie wished to re-enter the European online space initially using the UK as a test, proving with data that positive ROI was feasible through well managed PPC.

The Account build

VROOM were given three months to show proof of concept.

We dug in, rolled up our sleeves and over 15 months on, mophie are serving ads Europe wide for battery cases to fit the prestigious iPhone 8, iPhone X and Samsung S8.

From our base in Dublin, VROOM built out extremely granular campaigns to capture growth in one initial market – the UK. Once the test campaign started to get ahead and yield positive ROI, VROOM got the all clear to scale up and enter additional EU markets.

Due to our strong relationship with Google through the Premier Partner Programme, VROOM gained access to an innovative translation beta to help launch campaigns in languages mophie didn’t already have a direct translator in place. With Google’s beta to help, VROOM set about creating ads in German, Dutch, Spanish, French & Italian to aid deployment.

Our PPC team restored faith in Paid Search as a viable channel for positive ROAS in a hyper competitive marketplace. After initially commencing the Account build in October 2016, the campaigns grew significantly due to positive ROI and by Q4 2018, run in 28 European markets in 6 languages! Success!

We built our keyword and bidding strategy around targeting profitable keywords and conversions, following transactions through RLSA (8.65% Adwords Conversion Rate for Returning Visitors vs 4.09% for New Visitors) that could provide positive ROI.

703.2%

Exceptional ROAS

Since launch, this PPC campaign has delivered a 703.2% Return on Ad Spend (ROAS).

43.9%

Assisted Transactions Growth
Assisted Transactions YOY grew by 43.69%.

The Conclusion

THE CONCLUSION

This PPC campaign has delivered exceptional ROAS (703.2% since the Campaigns launched back on 17th November 2016 – to December 2017) and has become an important partnership for both Agency and Client that continues to add significant ROI each month.

There has been overall growth of Assisted Transactions YOY by 43.69% and AdWords has had a large impact with strong SERPs Rankings particularly on Mobile.

VROOM predict this deployment of EU Campaigns will now more than double the overall AdWords Revenue mophie UK has been receiving and with continued work on RLSA strategy, continued roll out in the EU and upcoming Google Shopping Campaigns coupled with a focus on Mobile, VROOM Digital and mophie are excited for what the future may hold for PPC.

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