VROOM were given three months to show proof of concept.
We dug in, rolled up our sleeves and over 15 months on, mophie are serving ads Europe wide for battery cases to fit the prestigious iPhone 8, iPhone X and Samsung S8.
From our base in Dublin, VROOM built out extremely granular campaigns to capture growth in one initial market – the UK. Once the test campaign started to get ahead and yield positive ROI, VROOM got the all clear to scale up and enter additional EU markets.
Due to our strong relationship with Google through the Premier Partner Programme, VROOM gained access to an innovative translation beta to help launch campaigns in languages mophie didn’t already have a direct translator in place. With Google’s beta to help, VROOM set about creating ads in German, Dutch, Spanish, French & Italian to aid deployment.
Our PPC team restored faith in Paid Search as a viable channel for positive ROAS in a hyper competitive marketplace. After initially commencing the Account build in October 2016, the campaigns grew significantly due to positive ROI and by Q4 2018, run in 28 European markets in 6 languages! Success!
We built our keyword and bidding strategy around targeting profitable keywords and conversions, following transactions through RLSA (8.65% Adwords Conversion Rate for Returning Visitors vs 4.09% for New Visitors) that could provide positive ROI.