VROOM SOLUTIONS

CARHIRE.ie

CASE STUDY

OVERVIEW

CARHIRE.ie is part of Europcar Ireland Group.
VROOM have managed their PPC spend since 2016
in order deliver customers at the right price across multiple markets.

Challenges

When VROOM took over the Ac in Q4 2016, our team noticed that Average Cost Per Click increased significantly from 2015 to 2016 with a 84.24% increase in CPCs, 119.11% in Google AdWords Costs and just a 10.09% increase in direct AdWords Revenue Year on Year.

THE SOLUTION

Through a deep dive of data within the Account, our Head of Paid Search found that Campaigns could be alot more precise and targeted to help garner traffic from more profitable countries to maximise AdWords Return On Ad Spend 9 (ROAS).

The countries identified were positioned further away from Ireland geographically and in turn tend to spend more as they stay longer when booking cars.

So Average Order Values from this cohort were significantly higher when booking cars on their trip to Ireland.

30.5%

Average CPC Decrease
Average CPC was reduced by over 30.5%.

5%

AdWords Cost Reduction
AdWords Cost was reduced by 5.04%.

26%

Transactions & Revenue Increase
Transactions have increased by 25.6% and Revenue has increased by 52.7%.

The Conclusion

THE CONCLUSION

To conclude, this Account has been a joy to work with and extremely satisfying to witness the strong results pull in each month. In AdWords terms, this account has everything:

  • A Strong Established Brand
  • Low Cost Car Rental solutions
  • Huge visitor volumes
  • Significant historical data to benchmark against
  • Strong Remarketing opportunities
  • Strong Mobile Advertising opportunities

The future is bright for CARHIRE.ie as we enter into the busiest season of the year for Car Hire in Ireland. We are confident we can go on to break Google AdWords records previously set within the company and look forward to a long and fruitful relationship with CARHIRE.ie and the team.

Client name

Ronan Menton - Manager of Internet Strategy @Europcar Ireland

“We’ve been working with VROOM on our Pay per Click since Q4 2016. I’ve been impressed by their knowledge of Google products, and how they pull the levers to ensure we get profitable clicks at the right time from the right channel.

To find an Agency that I could trust to understand our business and advise and manage our PPC spend took time. I’m glad I’ve found them and I would recommend VROOM as a PPC agency.”

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