Digital PR

Digital PR

At VROOM, our Digital PR team work closely with clients to boost online presence and engagement.

Our approach to Digital PR links technical SEO with traditional, creative PR. The result? Increased positive brand awareness and associated backlinks, which boost SEO value.

In addition, we also conduct outreach to traditional media, meaning clients can look forward to seeing their brand across all forms of media, both offline and online.

Digital PRWill get you far

Creative Strategy

Our team are highly experienced when it comes to media and PR, so know what type of content results in coverage. The Digital PR team at VROOM will work closely with you to develop a strategy which is tailored to your brand and audience.

By using a combination of techniques including press release creation, media outreach, newsjacking, thought leadership, bespoke pitching and influencer engagement, our team will maximise online media coverage for your business, build positive brand awareness, and in turn, build technical backlinks.


Our Digital PR team have spent years building relationships with Ireland’s key media. We know the media landscape in Ireland inside out, which means we know exactly who and where to pitch your content to. Our large and engaged media network of Ireland’s top editors, broadcasters and influencers give us the edge over other agencies. At VROOM, we leverage these strong relationships for every campaign and press release, to ensure maximum coverage and exposure for our clients.

Content Creation

Consumer communication begins with content creation. Our goal is to create positive conversations around your brand. PR and content marketing are interlinked, and the VROOM team deliver both at the highest standard by creating engaging content for your audience.


Specific to Digital PR, newsjacking involves injecting your business into the daily news by connecting existing news stories, to your brand. Our team are tuned into current news and trends and we act fast when opportunities arise, enabling us to create natural and relevant connections. In addition, we closely follow Irish media online, enabling us to respond quickly to journalist requests, with information or comment from your brand.


  • Drive website visitors and increase website authority
  • Positive relationship building with key Irish & UK media
  • Expert comment from your brand deriving from newsjacking and reactive PR
  • Increased brand presence across social media platforms
  • Increased visibility across print, broadcast and online media outlets
  • Creative strategy development
  • Working on reactive campaigns based on current news
  • Topical & newsworthy campaign development
  • Building backlinks in order to add SEO value
  • Increase brand exposure, engagement and awareness



PPC (Pay-Per-Click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.



SEO (Search Engine Optimisation) consists in increasing a website’s visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.


Paid Social Advertising

Paid Social Media Advertising (or simply Paid Social) is the practice of building a funnel of targeted ads to your audience via Social Media platforms such as Facebook, Instagram, LinkedIn, TikTok, etc.


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