Digital PR

Digital PR

Our approach to Digital PR links technical SEO with traditional, creative PR.

At VROOM, Digital PR complements the overall SEO strategy.

The result being increased positive brand awareness and associated backlinks, boosting SEO value.

Combining our Digital PR strategies with SEO knowledge and skill, enables us to deliver above and beyond on all client campaigns.

Creative Strategy. Networking. Content Creation. Newsjacking.

Digital PRWill get you far

Creative Strategy

Our team develop each and every creative strategy tailored to the needs of your brand. We identify how best to simultaneously maximise online media coverage for your business, build positive brand awareness, and in turn, build technical backlinks.


Relationship building is at the heart of Digital PR. Our team have worked with some of Ireland’s key media throughout their careers and continue to keep up to date with the latest changes in the media landscape as they come. From top editors to micro bloggers, we know the right people.

Content Creation

Consumer communication begins with content creation. Our goal is to create positive conversations around your brand. PR and content marketing are interlinked, and the VROOM team deliver both at the highest standard by creating engaging content for your audience.


Specific to Digital PR, newsjacking involves injecting your business into the daily news by connecting existing news stories, to your brand. Our team are tuned into the news on a minute-by-minute basis and we act fast when opportunities arise, enabling us to create natural and relevant connections.


  • Increase Brand Awareness
  • Boost Brand Engagement
  • Add SEO Value
  • Drive Website Visitors
  • Creative strategy development
  • Relationship building with US key media
  • Working on reactive campaigns based on current news
  • Topical & newsworthy campaign development
  • Building backlinks in order to add SEO value
  • Boosting brand awareness, engagement and development



PPC (Pay-Per-Click) or Paid Search Advertising involves paying to get your advert in front of your potential audience online in search engines such as Google & Bing. Google AdWords rules the roost here for conversions.



SEO (Search Engine Optimisation) consists in increasing a website’s visibility, which leads to getting found organically on search engines, where users click the free or natural listings offered.


Paid Social Advertising

Paid Social Media Advertising (or simply Paid Social) is the practice of running targeted ads to your audience on Social Media platforms such as Facebook, Instagram, LinkedIn, Snapchat, etc.


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