Head of Paid Social

The Role

Manage the Paid Social team (1 direct report) and growing.

This is a great opportunity for someone who is looking to take on a leadership role in a growing agency with some amazing clients. 

As part of your role as Head of Paid Social, you will be:

• Supporting all clients to generate more customers and revenue through media buying on Facebook, Instagram, LinkedIn, Twitter, Tik Tok etc.
• Liaising with our other teams to develop Paid strategies to meet client targets.
• Consulting to Clients with regards to providing strategic support, reviewing current paid social performance and providing data-driven recommendations to improve advertising efficiency.
• Providing support with tracking, advertising strategy (targeting, optimisation, creative direction, etc.), innovation adoption (support with new products), ad-hoc troubleshooting, and more.
• Managing campaigns for acquisition, activation and retention (across web and app) and optimise towards defined KPIs for key markets.
• Supporting teams with tool development, regular performance checks and quarterly strategic reviews for all brands – analyse ongoing operations for key markets, identify opportunities and define action plans.

Who you are

We are a distributed team with employees and clients in different timezones. For that reason, we put a big emphasis on working with people who have excellent communication skills (particularly written). Clear and effective communication is the lifeblood of our team, and has a big bearing in our ability to manage our clients.

What kind of attributes we hope to see in candidates:

• Agency and Ecommerce experience essential
• You have at least 5 years of experience in performance marketing with a focus on Instagram, Facebook & performance advertising
• You have led teams in the past, or are willing and able to take on a leadership role to grow the Paid Social team and manage direct reports
• You are an expert on Facebook bidding, targeting, optimisation and audience management as well as web & app tracking setup and troubleshooting
• You are able to prove and communicate the benefit of Paid Social activity to clients
• You have tested a variety of ad formats and placements (Newsfeed, Stories, Carousel, Collections, DPAs, etc) on paid social channels and run ongoing a/b testing on your target audience
• You have an excellent operational understanding of tracking and analytical tools (GTM, Analytics)
• You can manage several projects from start to end, across several stakeholders with varying levels of involvement
• You are a great communicator with a positive attitude to problem solving
• You are highly proactive, well-organised, analytical and have excellent Google Sheets /Excel skills
• You are fluent in English (written & spoken)