VROOM Digital has been awarded ‘Best Integrated Media Strategy’ at this year’s Irish Digital Media Awards (DMA’s). The gala event, held on Friday, September 29th, took place at the prestigious Clayton Hotel, Burlington Road.
Showcasing the ‘best of the best in the digital media industry’, the DMA’s are regarded as one of Ireland’s leading platforms for recognising excellence in digital media, with all submissions subject to an intense selection process and careful consideration by an esteemed panel of judges.
The entire team at VROOM Digital are overjoyed to have picked up the ‘Best Integrated Media Strategy’ accolade at the recent DMA Awards for their winning submission titled ‘Shamrocking the Narrative – EPIC The Irish Emigration Museum Challenges Negative Irish Stereotypes’, which focused on EPIC’s recent ‘This is Not Us’ campaign.
Shane Curtin, CEO & Founder, VROOM Digital, said “We are extremely proud to have been awarded ‘Best Integrated Media Strategy’ at this year’s DMA’s. This award is testament to the hard work and dedication of the numerous people that played a pivotal role in the success of this campaign. It also highlights the collaborative and cohesive approach our teams at VROOM Digital employ for client campaigns such as this.”
The award-winning campaign utilised a creative and integrated approach, utilising Google Ads, Paid Social, and Digital PR to amplify the campaign message and drive awareness for EPIC. By leveraging visual creatives, targeted audience segments, and strategic influencer and media collaborations, the campaign effectively conveyed EPIC’s key messaging to a broad audience, both domestically and internationally.
Aileesh Carew, CEO, EPIC The Irish Emigration Museum, said “This award is a testament to the strong collaborative relationship that has been fostered between EPIC The Irish Emigration Museum and VROOM Digital. We are truly thankful that VROOM’s innovative campaign strategy not only showcased creativity but also assisted us in delivering our campaign message to such a broad audience. This recognition highlights the strength of our partnership and its positive impact on challenging Irish stereotypes that still exist today.”
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