The VROOM Digital team is still in celebratory mode this week, having emerged as finalists in not one, but two categories at the prestigious Spider Awards. We are absolutely thrilled to receive recognition in both the ‘Best Integrated Media Campaign Award’ and the ‘Best Collaboration Award’ categories, all thanks to our collaboration with EPIC The Irish Emigration Museum and our partners The Public House.
The Spider Awards, now in its 27th year, stand as a beacon of digital excellence in Ireland, setting the standard for innovation and creativity in the industry. The recognition received by the VROOM Digital team reaffirms our commitment to delivering top-notch campaigns and fostering successful collaborations within the digital marketing sphere.
At the heart of these nominations lies the ‘This is Not Us’ campaign, a collaborative effort between VROOM Digital, EPIC The Irish Emigration Museum, and The Public House. This campaign aimed to tackle the question of “why visit EPIC?” by debunking stereotypes and showcasing Ireland’s global influence. Central to the campaign was the creation of Paddy McFlaherty, a CGI character developed by The Piranha Bar, who served as a catalyst for reshaping perceptions and instilling a renewed sense of Irish pride.
The campaign employed a strategic combination of creative visuals and engaging video content distributed across multiple digital platforms, including Paid Social, Display ads, Discovery channels, and YouTube. This comprehensive approach played a crucial role in driving awareness and boosting ticket sales for the event.
Through captivating visuals and compelling video content, the campaign effectively countered negative Google search results associated with the event, thereby reshaping the public perception and generating positive buzz. By strategically targeting audiences across various digital channels, the campaign succeeded in reaching both local and international audiences, expanding the event’s reach and driving meaningful conversations.
In terms of awareness, the creative visuals and video content served as powerful tools to capture audience attention and communicate key messages about the event. The visually appealing content helped to pique interest and curiosity, driving traffic to event websites and social media platforms.
Moreover, the campaign’s presence on platforms like YouTube allowed for deeper engagement with audiences through longer-form video content, providing valuable insights and behind-the-scenes glimpses into the event. This immersive experience helped to foster a sense of connection and anticipation among potential attendees, ultimately contributing to increased ticket sales.
Overall, by leveraging a blend of creative visuals and video content across various digital platforms, the campaign not only challenged negative perceptions but also succeeded in generating widespread awareness and driving ticket sales, making a significant impact both locally and internationally.
Shane Curtin, CEO and Founder, VROOM Digital, said, “Strategy and collaboration lies at the heart of our success, and the recognition we’ve received at The Spider Awards shows just that. Our partnership with EPIC and The Public House exemplifies the transformative impact that diverse expertise and perspectives can have on a campaign. This double nomination is a testament to our commitment to excellence and innovation in digital marketing. We are immensely grateful to our team and clients for their unwavering support as we eagerly anticipate the awards ceremony in March.”
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