VROOM SOLUTIONS

Blog

E-commerce SEO: How to Survive Black Friday and Cyber Monday

Black Friday is the Friday following Thanksgiving in the United States and is regarded as the beginning of the Christmas shopping season. Essentially it is when stores in America open their doors to do battle in the run up to Christmas. It is regarded as the busiest shopping day of the year.

To kick off the Christmas shopping season many retailers hold massive sales promotions in order to get people through the doors early. This is mainly in the form of huge discounts on products which causes people to go mad with consumer excitement! Stores have been known to open their stores as early as midnight on Thanksgiving Eve and violence has also been known to break out among shoppers and staff as people hunt for the best savings and deals on this, the biggest shopping day in the US.

However a very interesting occurrence has been happening in recent years and that is the existence of Cyber Monday. Cyber Monday is the biggest shopping day of the year for US eCommerce sites. This is the Monday that immediately follows the Black Friday weekend of shopping. The theory is that people shop online more on Cyber Monday as they have either not found what they have been looking for during the Friday before or didn’t want to shop offline due to the discomfort of being caught up in the hysteria of Black Friday. The online audience still wants to start the shopping season at the same time as its offline counterpart. Cyber Monday has grown in popularity with sales increasing 18% last year to $1.735 Billion in desktop sales alone according to ComScore. Cyber Monday 2013 was the biggest day for online shopping in the US ever.

black friday fighting

Because both of these days are massive shopping days for all types of retailers, the marketing campaigns in place are huge. It is safe to say that the offline retailer’s marketing is resonating through to an online audience as well.

The competition for Black Friday is massive.

Each retailer is trying to outdo their counterpart. They all offer bigger and bigger deals and are opening their stores earlier and earlier each year to try and get more customers shopping. This year, some retailers have launched “Pre-Black Friday” deals to get more customers over the line. It seems to have worked as well with Techcruch reporting that online sales are already up 19% on last year. An interesting stat is that mobile sales are up 23.9% on last year. The shopping period hasn’t already started and online sales are up 19%, so we can only wonder what things will look like by the time Black Friday comes followed closely by Cyber Monday.

For many retailers, Christmas is the “make or break” time of the year. The interesting fact between Ireland and the US is that the US launch the Christmas shopping period with a bigger bang, trying to make most of their money at the start of the period. In a sense, we do the complete opposite by launching our sales on St. Stephen’s Day. This is naturally a measure that Irish retailers take to try and extend the shopping period after Christmas.

It would be interesting to see how something like Black Friday would resonate here. Would it succeed or would Irish people reject it once we start rioting just to get our hands on a TV for half price?

VROOM Digital Shortlisted for Three Awards at the Prestigious European Search Awards

We’re thrilled to announce that VROOM Digital has been shortlisted for three categories at the prestigious European Search Awards! These awards, known for their rigorous selection process and celebration of excellence in digital marketing and search engine optimisation, recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online […]

READ THE FULL STORY

VROOM Digital Retains Google Premier Partner Status for 8th Consecutive Year

We are proud to announce that VROOM Digital has once again achieved Premier Partner status in the Google Partners program, affirming our position in the top 3% of Ireland-based Google Partners. This prestigious recognition underscores our expertise in optimising campaign performance for clients, driving growth through meticulous campaign management, and showcasing proficiency in Google Ads […]

READ THE FULL STORY

VROOM Digital Scoops Up Two Nominations at The Spider Awards

The VROOM Digital team is still in celebratory mode this week, having emerged as finalists in not one, but two categories at the prestigious Spider Awards. We are absolutely thrilled to receive recognition in both the ‘Best Integrated Media Campaign Award’ and the ‘Best Collaboration Award’ categories, all thanks to our collaboration with EPIC The […]

READ THE FULL STORY

Get in touch

    By filling in this form you consent to your data being stored by VROOM DIGITAL. We will only use this information to contact you about your specific query. The information you provide will not be used for any other purpose.

    We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

    Privacy Settings saved!
    Privacy Settings

    When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

    These cookies should be enabled at all times as they allow VROOM Digital to remember your preferences about cookie settings.

    In order to use this website we use the following technically required cookies
    • redux_blast
    • wordpress_gdpr_allowed_services
    • wordpress_gdpr_cookies_allowed
    • wordpress_gdpr_cookies_declined
    • wordpress_test_cookie
    • wordpress_logged_in_
    • wp-settings-1
    • wp-settings-time-1
    • wpSGCacheBypass

    Decline all Services
    Accept all Services