VROOM SOLUTIONS

Blog

Link Building Techniques to Avoid

A large part of SEO is link building or link earning. How SEOs build links has changed quite a lot in the last year mainly due to Google’s Penguin Update.

Here are Some Link Building Techniques to Avoid

Mass Blog Commenting

A pretty obvious one although I’ve seen sites doing this up until the present day. This involves companies using automated software to crawl blogs and leave general comments. These links are of no value and having a large proportion is a clear indication that you are practicing manipulative SEO techniques.

Fake Profiles

This one is where multiple profiles are created on forums and other sites under a fake name with a link back to your site. Again, these are easy to spot and could leave you wide open.

Article Spinning

This will sometimes be disguised by some companies as Article submissions. What they are doing though is using 1 article to submit multiple times and this is definitely regarded as dirty.

Exact Match Anchor Text

This is probably the most obvious sign that a site is building links artificially for SEO purposes only and the main reason a lot of sites got hit with a penalty last year. If you don’t have a natural use of anchor text throughout your link profile you could be vulnerable too. A good rule of thumb is to that about half of your links use branded anchor text, another 25% a mixture of branded and keyword focused and the remaining 25% long tail anchor text with only a few links using exact match.

Link Exchanges

Link exchanges are OK with a few genuine partners. It’s when you have massive list of unrelated sites on a ‘links’ page that things get a bit dodgy. This was a popular technique years ago when I started SEO and still works in a few industries today (Look at some hotels in the Irish market to see examples of this). For most industries I’d only use this in very small measures if at all.

Site Wide Links

A site wide link is a link that appears on every page of a site. The most common form of these are footer links or blogroll links. These can be regarded as a warning sign for poor quality links because  they are often generated as part of a link exchange. I wouldn’t worry about a few of these but I wouldn’t like to be over reliant on them either. The main thing is that they are not poor quality, irrelevant links that could lead to a manual penalty. A few genuine, natural site wide links are nothing to worry about.

So What’s the Alternative

There are still link building methods you can use instead of the methods listed above. Some of the most popular link building methods are writing guest blog posts, press releases, good quality directories, taking part in conferences and events, and using genuine relationships with clients, suppliers and other partners.

How Our Multi-Million Euro Client Messed Up: The Importance of your SEO Plan During a Website Migration

In today’s digital age, having a strong online presence is crucial for any business. A well-designed website that ranks high on search engine results pages (SERPs) can significantly boost visibility, traffic, and ultimately, revenue. Unfortunately, not all businesses fully understand the intricacies of search engine optimization (SEO) and its impact on website migration. In this […]

READ THE FULL STORY

5 Reasons To Hire VROOM Digital To Manage Your Search Marketing

As a business owner or marketer, you’ll understand the importance of having a strong online presence to attract and retain customers. Search marketing, including search engine optimisation (SEO) and pay-per-click (PPC) advertising, is a critical component of any successful online strategy, but managing your search marketing campaigns can be time-consuming and complex. At VROOM, we […]

READ THE FULL STORY

Get in touch

    By filling in this form you consent to your data being stored by VROOM DIGITAL. We will only use this information to contact you about your specific query. The information you provide will not be used for any other purpose.

    We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

    Privacy Settings saved!
    Privacy Settings

    When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

    These cookies should be enabled at all times as they allow VROOM Digital to remember your preferences about cookie settings.

    In order to use this website we use the following technically required cookies
    • redux_blast
    • wordpress_gdpr_allowed_services
    • wordpress_gdpr_cookies_allowed
    • wordpress_gdpr_cookies_declined
    • wordpress_test_cookie
    • wordpress_logged_in_
    • wp-settings-1
    • wp-settings-time-1
    • wpSGCacheBypass

    Decline all Services
    Accept all Services