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How Our Multi-Million Euro Client Messed Up: The Importance of your SEO Plan During a Website Migration

In today’s digital age, having a strong online presence is crucial for any business. A well-designed website that ranks high on search engine results pages (SERPs) can significantly boost visibility, traffic, and ultimately, revenue. Unfortunately, not all businesses fully understand the intricacies of search engine optimization (SEO) and its impact on website migration. In this blog post, we’ll explore the story of a client who learned the hard way about the catastrophic effects of building and migrating their website without an SEO plan. We’ll also delve into the essential considerations when undertaking a website migration and highlight the value of partnering with the right agency, such as VROOM Digital.

 

The Costly Mistake:

Our client, a thriving e-commerce business, recently embarked on a website migration project. They had allocated a substantial budget to revamp their website and enhance its overall user experience. Excited about the prospect of a new digital storefront, they overlooked a crucial element, the process steps to ensure that the website migration did not negatively impact its search engine rankings and organic visibility.

 

The Disastrous Fallout:

Without a proper SEO strategy in place, the client’s website migration led to a series of catastrophic effects. Firstly, their organic search rankings plummeted. Their website, once visible on the first page of SERPs, was now buried beneath competitors. Consequently, traffic to their website experienced a drastic decline, resulting in a significant drop in leads and conversions. Their investment seemed to have vanished into thin air. 

 

 

The Importance of an SEO Plan:

The client’s unfortunate experience highlights the vital role that an SEO plan plays in any website migration. Here are a few key aspects to consider when embarking on such a project:

  1. Keyword Research and Mapping: Identifying relevant keywords and mapping them to specific pages is crucial for maintaining organic search visibility during the migration process. A well-executed SEO plan ensures that the website’s content and structure align with targeted keywords.
  2. URL Redirection: Properly redirecting old URLs to their new counterparts is essential for preserving existing search rankings. Failure to implement 301 redirects can lead to broken links, loss of valuable backlinks, and a negative impact on SEO performance.
  3. Technical SEO Audit: Conducting a thorough technical SEO audit before the migration can identify any potential issues that may hinder the website’s performance post-migration. This audit should encompass aspects such as site speed, mobile optimisation, crawlability, and indexability.
  4. Content Optimisation: Migrating a website provides an opportunity to optimise existing content or create new, SEO-friendly content. Ensuring that the website’s content aligns with target keywords, provides value to users, and adheres to best SEO practices is crucial for long-term success.

 

Partnering with the Right Agency:

To avoid the pitfalls faced by our client, it is imperative to partner with an experienced and knowledgeable agency that specialises in SEO and website migration. One such agency is VROOM Digital. Our team of SEO experts understands the intricacies of website migration and can develop a customised SEO plan tailored to your business needs.

Our client’s experience serves as a cautionary reminder of the importance of incorporating an SEO plan into website migration projects. Neglecting SEO considerations during the migration process can have catastrophic effects on organic search rankings, website traffic, and ultimately, revenue. By partnering with a reputable agency like VROOM Digital, businesses can navigate the complexities of website migration, safeguard their online presence, and drive long-term success. Don’t let your investment go to waste; reach out today to ensure a seamless and SEO-friendly website.

Would you like to push your business further this year? Talk to us about your SEO strategy. Get in touch  or call +353 1 5311 777

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