How Our Multi-Million Euro Client Messed Up: The Importance of your SEO Plan During a Website Migration

In today’s digital age, having a strong online presence is crucial for any business. A well-designed website that ranks high on search engine results pages (SERPs) can significantly boost visibility, traffic, and ultimately, revenue. Unfortunately, not all businesses fully understand the intricacies of search engine optimization (SEO) and its impact on website migration. In this blog post, we’ll explore the story of a client who learned the hard way about the catastrophic effects of building and migrating their website without an SEO plan. We’ll also delve into the essential considerations when undertaking a website migration and highlight the value of partnering with the right agency, such as VROOM Digital.


The Costly Mistake:

Our client, a thriving e-commerce business, recently embarked on a website migration project. They had allocated a substantial budget to revamp their website and enhance its overall user experience. Excited about the prospect of a new digital storefront, they overlooked a crucial element, the process steps to ensure that the website migration did not negatively impact its search engine rankings and organic visibility.


The Disastrous Fallout:

Without a proper SEO strategy in place, the client’s website migration led to a series of catastrophic effects. Firstly, their organic search rankings plummeted. Their website, once visible on the first page of SERPs, was now buried beneath competitors. Consequently, traffic to their website experienced a drastic decline, resulting in a significant drop in leads and conversions. Their investment seemed to have vanished into thin air. 



The Importance of an SEO Plan:

The client’s unfortunate experience highlights the vital role that an SEO plan plays in any website migration. Here are a few key aspects to consider when embarking on such a project:

  1. Keyword Research and Mapping: Identifying relevant keywords and mapping them to specific pages is crucial for maintaining organic search visibility during the migration process. A well-executed SEO plan ensures that the website’s content and structure align with targeted keywords.
  2. URL Redirection: Properly redirecting old URLs to their new counterparts is essential for preserving existing search rankings. Failure to implement 301 redirects can lead to broken links, loss of valuable backlinks, and a negative impact on SEO performance.
  3. Technical SEO Audit: Conducting a thorough technical SEO audit before the migration can identify any potential issues that may hinder the website’s performance post-migration. This audit should encompass aspects such as site speed, mobile optimisation, crawlability, and indexability.
  4. Content Optimisation: Migrating a website provides an opportunity to optimise existing content or create new, SEO-friendly content. Ensuring that the website’s content aligns with target keywords, provides value to users, and adheres to best SEO practices is crucial for long-term success.


Partnering with the Right Agency:

To avoid the pitfalls faced by our client, it is imperative to partner with an experienced and knowledgeable agency that specialises in SEO and website migration. One such agency is VROOM Digital. Our team of SEO experts understands the intricacies of website migration and can develop a customised SEO plan tailored to your business needs.

Our client’s experience serves as a cautionary reminder of the importance of incorporating an SEO plan into website migration projects. Neglecting SEO considerations during the migration process can have catastrophic effects on organic search rankings, website traffic, and ultimately, revenue. By partnering with a reputable agency like VROOM Digital, businesses can navigate the complexities of website migration, safeguard their online presence, and drive long-term success. Don’t let your investment go to waste; reach out today to ensure a seamless and SEO-friendly website.

Would you like to push your business further this year? Talk to us about your SEO strategy. Get in touch  or call +353 1 5311 777

VROOM Digital Shortlisted for Three Awards at the Prestigious European Search Awards

We’re thrilled to announce that VROOM Digital has been shortlisted for three categories at the prestigious European Search Awards! These awards, known for their rigorous selection process and celebration of excellence in digital marketing and search engine optimisation, recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online […]


VROOM Digital Retains Google Premier Partner Status for 8th Consecutive Year

We are proud to announce that VROOM Digital has once again achieved Premier Partner status in the Google Partners program, affirming our position in the top 3% of Ireland-based Google Partners. This prestigious recognition underscores our expertise in optimising campaign performance for clients, driving growth through meticulous campaign management, and showcasing proficiency in Google Ads […]


VROOM Digital Scoops Up Two Nominations at The Spider Awards

The VROOM Digital team is still in celebratory mode this week, having emerged as finalists in not one, but two categories at the prestigious Spider Awards. We are absolutely thrilled to receive recognition in both the ‘Best Integrated Media Campaign Award’ and the ‘Best Collaboration Award’ categories, all thanks to our collaboration with EPIC The […]


Get in touch

    By filling in this form you consent to your data being stored by VROOM DIGITAL. We will only use this information to contact you about your specific query. The information you provide will not be used for any other purpose.

    We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

    Privacy Settings saved!
    Privacy Settings

    When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

    These cookies should be enabled at all times as they allow VROOM Digital to remember your preferences about cookie settings.

    In order to use this website we use the following technically required cookies
    • redux_blast
    • wordpress_gdpr_allowed_services
    • wordpress_gdpr_cookies_allowed
    • wordpress_gdpr_cookies_declined
    • wordpress_test_cookie
    • wordpress_logged_in_
    • wp-settings-1
    • wp-settings-time-1
    • wpSGCacheBypass

    Decline all Services
    Accept all Services