VROOM SOLUTIONS

Blog

How we use Travel PR to Boost Business for our Clients

At VROOM Digital, our PR and Digital PR team are experts when it comes to not only landing coverage but landing the right type of coverage which will result in increased exposure, leads and sales for our travel and tourism clients. Some members of our team have worked in travel PR for over 10 years, so they know what media to pitch your content to and more importantly, they have the strong relationships required to do it.

 

What kind of results do we achieve?

Our PR team is always focused on getting real results for our clients. Whilst every piece of coverage and every link is important, we always aim to target media that will result in your brand reaching your target audience.

For our travel industry clients that conduct bookings online, our Digital PR team works hard to ensure that we are gaining quality backlinks in relevant publications. When our Digital PR team create a campaign, they are always focused on achieving the following results:

  • Increasing online presence
  • Driving traffic to site
  • Boosting organic rankings
  • Supporting the efforts of the SEO team
  • Driving leads and bookings

In 2021, our client Doolin Ferry Co. launched their thrilling ‘Seafari’ experience. Our online coverage results were especially positive for this campaign, with our team landing pieces on the likes of Irish Country Magazine, The Clare Herald, The Irish Times and The Gloss Magazine.

As with most of our Digital PR campaigns, our media outreach also resulted in a number of print pieces with Doolin Ferry Co. featuring in publications such as The Clare Echo, The RTE Guide and The Irish Times. Numerous social media mentions followed – two of which you can see below.

 

 

 

At VROOM Digital our PR team also works with many tourism clients who like to take a multi-pronged approach when it comes to their PR campaigns. This means we will conduct outreach to numerous media channels i.e. online, print and broadcast.

In October 2021, we worked with EPIC, The Irish Emigration Museum, to share the news that they had been voted Europe’s Leading Tourist Attraction at the World Travel Awards for the third year running. On the launch day alone, our media outreach resulted in 40 pieces of coverage across online (e.g. The Irish Times), print, broadcast and social media, with another 30 or so pieces following in the days following the announcement.

 

 

What other ways can Digital PR help your business?

At VROOM Digital we have many clients who work with more than one of our departments. EPIC works with our Paid Social, Paid Search and PR teams, meaning all departments can work quite closely on any active campaigns. Our Paid Search team have also created award-winning campaigns for EPIC, picking up silver at the DMA’s for Best in Big Data & Analytics and Bronze for Best Search (view the case study here).

For some of our tourism clients, our Digital PR team works closely with our SEO team on creating engaging content for client sites. Where technical link building is required, our digital PR team, guided by the SEO team, will use digital PR tactics, in conjunction with SEO link profile optimisation techniques; such as link reclamation, broken backlinks, misspelled domains and reverse image search.

For our client Woodstock Hotel, Choice Hotel Group, our SEO team works with clients on content optimisation to ensure all onsite SEO and content is aligned to what users are searching for and can be easily read by search engines, while in tandem Digital PR could focus on technical link building opportunities.

 

What kind of PR techniques do our team employ?

Whether you want to increase your brand’s presence in print, online or across radio and TV, our highly experienced PR team can help.

If you are looking for a more traditional approach, then, depending on your requirements, our PR team can focus on the following PR tactics to ensure maximum exposure for your brand:

  • Traditional Press Releases
  • Event Invitation Assistance
  • Media Outreach and Relationship Building
  • Press Drop & Gifting Assistance
  • Bespoke Pitching

 

If online activity is more important to you, then our Digital PR team can work with you to devise a strategy that will support your current online marketing efforts. This strategy may include the following Digital PR tactics:

  • Creative Campaign & Content Development
  • Newsjacking
  • Influencer Engagement
  • Media Outreach and Relationship Building
  • Thought Leadership Pieces

 

At VROOM Digital, our PR and Digital PR team are highly experienced in producing real results for travel and tourism brands. If you would like to find out how we can help you, then please contact bronagh@vroomdigital.ie

New Client Announcement | Tour America

Award-winning digital agency VROOM Digital is proud to announce an exciting new partnership with their newest client, Tour America, Ireland’s leading USA and cruise holiday tour operator. This new partnership comes at an exciting time for Tour America as they mark 28 years in business, with plans to grow their team and increase their investment […]

READ THE FULL STORY

Digital PR Executive at VROOM Digital

We are an award-winning digital agency providing paid search, paid social, SEO, PR and digital PR solutions.  As one of Ireland’s leading digital agencies, VROOM Digital are proud to have assisted numerous brands and companies to grow and achieve success, including UNICEF Ireland, McCabes Pharmacies, askpaul, EPIC The Irish Emigration Museum, Prepay Power, Weirs & […]

READ THE FULL STORY

How Does TikTok Targeting Help Drive Results for Businesses?

As TikTok continues to grow, more and more brands are appearing on the platform, tapping into their creativity and engaging the TikTok community through TikTok targeting. At VROOM Digital, our Paid Social team understands that it’s not always easy to stay up to date on what you need to know in the social media landscape. […]

READ THE FULL STORY

Get in touch



By filling in this form you consent to your data being stored by VROOM DIGITAL. We will only use this information to contact you about your specific query. The information you provide will not be used for any other purpose.

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies should be enabled at all times as they allow VROOM Digital to remember your preferences about cookie settings.

In order to use this website we use the following technically required cookies
  • redux_blast
  • wordpress_gdpr_allowed_services
  • wordpress_gdpr_cookies_allowed
  • wordpress_gdpr_cookies_declined
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wp-settings-1
  • wp-settings-time-1
  • wpSGCacheBypass

Decline all Services
Accept all Services