The times we are living in are completely and utterly unprecedented. Six months ago, none of us could have predicted the unfamiliar turn our lives would take. We didn’t see any of it coming. The temporary closure of many businesses, the long term self-isolation, or even the panic buying of toilet paper. Never within our lifetimes in Ireland, had we experienced such a severe change in the way our lives were led.
This turn of events has taken the biggest toll on Irish businesses that engage in daily face-to-face consumer interaction. For those affected in this way, it has become essential to adapt in whatever way possible. For most businesses, including a number of our clients at VROOM, this is through the means of technology. Digital assets have proven to be the most valuable resources a business can utilise right now. Consumers are spending more time online, and as a result, so should your business.
Below is how some of our clients have digitally adapted:
Due to COVID-19 restrictions, EPIC Museum closed its doors until confirmed safe to re-open. In response to this change, our client launched a unique virtual tour, #MuseumFromHome, bringing the history of the Irish Emigration Museum online.
In this virtual tour, EPIC have chosen a collection of their favourite stories from the Dublin CHQ exhibition, enabling the public to explore the sites of the museum sitting from the comfort of their own homes.
Making it even more exciting for users, EPIC made the tour accessible for VR users. So, if you have access to a VR headset, such as the Samsung Gear or Google Cardboard, the tour can become your own virtual reality. Feel as though you are walking through the museum, even from your living room. Exceptional use of digital media by EPIC.
Residential property leaders, DNG, have also experienced changes in business operation. Due to the public’s inability to view properties in person, DNG created 3D virtual tours, bringing viewings to the consumer at home.
DNG 3D Virtual Walk Throughs were created as an innovative way to allow potential customers to view their properties in 3D, in dollhouse view and their floor plans. They have even included a feature that allows you to measure a space to see if a piece of furniture will fit inside.
For many businesses such as DNG, how they reach customers has changed. Through the help of digital media, customers can take their time looking over every nook and cranny of the properties they are interested in. Not only making their viewing experience possible, but also making it highly effective.
As we spend all of our time at home, many people have begun to focus on home improvements. Whether it is a desire to paint the shed or do up the kitchen, it is a topic that is on the minds of many Irish people as we spend our days within the confines of our homes.
Our client Ripples, bathroom installation and design experts, noticed this trend. While it is not currently possible for potential customers to set up face-to-face appointments, Ripples created a digital alternative in the form of bathroom video assessments with their top designers. If any of their customers are interested in discussing a plan for bathroom decor, they can set up video calls with the best in the business.
They have also created an online brochure and have set up home delivery for all of your DIY bathroom renovation needs.The current restrictions call for creativity and innovation, and this is a perfect example of how use of digital assets can keep a business connected to their customers.
Another client of ours that has reimagined service for their customers with the use of digital assets, is Swyft Energy. Due to contact being limited between businesses and their customers right now, they developed a way to assess boiler issues with the help of technology.
Swyft Energy introduced free video assessments for all customers. The first step to take if you think your boiler is in need of replacement, is to request an online estimate. An assessment will then be arranged using a video call, and the experts will guide you through the next steps.
Communication is key during this difficult time. Ensuring customers have a clear and straightforward way to contact your business is important to establish. Reliability and strong channels of communication are created through implementation of such online services.
Digital is at the core of our business and now holds more value than ever before. If your business is in need of some digital guidance during this difficult time, get in touch with us today.