Google Partners Event London 2016

On the 2nd March 2016, our own Managing Director Shane Curtin was invited to speak on a Panel of Google Partner’s at Googles London HQ.

Shane spoke alongside Saija Mahon the Co Founder of Mahon Digital, another successful UK Google Partner. The panel was MC’d by Googles’ Vendor Sales and ops lead, Zarina Khaliq.

This was VROOM Digital’s second trip across to Google London in the last ten months. VROOM are one of Ireland’s success stories in terms of the Google Partner Programme and were asked to share our experience to date with over 70 other UK Agencies in the audience.

Previously VROOM featured prominently in Googles “Grow Local” campaign and a member of our PPC team flew over for one of Google’s legendary parties as a result!
VROOM earned our Google Partner badge back in June 2014 – it’s fair to say its helped change and shape our own business significantly. We have pivoted from being an SEO first Agency to becoming a full scale Search Marketing Agency with the team and skillset to deliver campaigns that convert from a variety of platforms.

Two years ago VROOM had one staff member AdWords accredited. We now have four Staff with their AdWords and Analytics Exams completed as a result of Paid Search becoming one of the fastest growing areas within our business today.

AdWords, Facebook, Bing ads, Remarketing and Display have all contributed to our growth. The caveat here is very much AdWords; as it provides a direct response quickly whether you are a service based business or an ecommerce website selling online. People search with intent to buy on Google.ie and campaigns convert when they are targeted, specific and measurable.

AdWords has provided the platform for VROOM to build out a solid foundation from. The badge may instil confidence and trust in a prospective buyer, but it’s the assistance we receive pre and post-sale that has helped us grow into the Digital Agency we have become today.

We believe that you ultimately get out of something what you put into it. So from day one we committed to engage with the Partner Programme fully in order to stand out from the crowd here in Ireland.

With the Google Partner programme, we work closely with Shaheen, our Account Strategist. Shaheen may have 30-40 calls / emails  with our Dublin based office weekly. Often more.

In February VROOM pitched against a prominent UK Agency and another Irish Agency for a Dublin based Hotel’s AdWords business. We all know business is won as a result of a number of factors, however the insights for the Hotel industry in Ireland provided by Shaheen certainly helped our pitch shine and was a contributory factor to our Agency of 5 people winning this Account.

Just this week alone Shaheen has provided invaluable data on some pitch documents with insights and trends we ultimately may not have had access to if it wasn’t for the Google Partner programme.

I mentioned when speaking in Google London last week, “The salesperson sells the first campaign and the ongoing service retains the client”. With the Google Partner Programme, Google have gotten a lot right here in the sense that as a Partner we have a contact throughout the process, and it’s not just about the initial sale. It’s really about Partnering up and growing our businesses together.

Thanks for a great day Christina Foster, Zarina Khaliq, Rose Anibaba, Shaheen Ravat & James Skellington.


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