Google Ads Offers $340m Credit To SMBS

As of yesterday, Google Ads released new details on $340m credit they are now offering SMBs.

This offer has come in as a direct result of the current pandemic and aims to help keep small and medium-sized businesses in touch with their customers during this challenging time. The ad credits can be used towards future ad spend until the end of 2020 across their Google Ads platforms including Search, Display and YouTube, as well as all other campaign types.

At VROOM Digital, we are an SMB and are amongst the top 5% of Google Premier Partners across EMEA, using Google Ads everyday as part of PPC campaigns for our clients. As a result, this offer by Google is hugely positive news and demonstrates encouragement for similar businesses.

Shane Curtin, Managing Director, VROOM Digital, commented on the announcement, “It’s a welcome gesture from Google to help out Irish SME’s in their time of need. These businesses represent the backbone of the Irish Economy and roughly 90% of all business. Many have suffered significantly over the last five weeks and will continue to do so as the new norm becomes reality. Almost all Irish businesses are being forced to adapt and pivot into new areas to help keep cashflow moving.’’

There are three types of businesses at the moment we are seeing at VROOM, those that are shut due to restrictions, those that are battling to hang in there and remain open, and the industries and businesses that are experiencing unprecedented demand. Our Digital Agency is working with clients whose main concern is that supply chains stay open and are able to keep stock moving to them so that they can continue to operate in the current climate.

SMBs looking to engage in this advertisement offer are eligible if they have spent money on Google Ads during ten out of the last twelve months last year (2019), and also in the months of January and/or February of 2020. Brand-new accounts as of 2020 will not be eligible.

Every advertiser will be allocated one ad credit. The worth of that credit varies per customer. Google has not released specific details of the calculation, though they have stated that it will be done based on previous ad spending, taking both country and currency used into account. The ad credit will be offered per business/customer, therefore regardless of the number of accounts or campaign types, one credit maximum is on offer. 

Damien Hamilton, Head of PPC, VROOM Digital, commented on the Google Ads news, ‘It’s really encouraging to see Google’s recent announcement around the $340 million credit supporting SMB customers to assist them in getting back online advertising.’’

At VROOM, we are very much looking forward to supporting our customers with the help of this initiative, putting our full expertise and skills in use to support our customers during this difficult time.


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