Christmas Gift Guides: A Vital Tool for Product PR

When it comes to shopping during the festive season, many consumers look to Christmas gift guides for inspiration and guidance. These guides, published online and in print, provide a wealth of information, including suggestions for gifts, product pricing information, and where to purchase them.

At VROOM Digital our PR and Digital PR teams are experts in product PR and understand that Christmas gift guides play a crucial role in promoting products to a wider audience, driving traffic and increasing sales. 


What results can be achieved by featuring in a Christmas gift guide? 

Increased Awareness: Being featured in a Christmas gift guide increases awareness of your product among consumers, leading to increased sales and brand recognition.

We worked with Bygge Bo to promote their wooden toy collection during Christmas 2021. This campaign had a reach of 2,778,480 and featured in the likes of Image Magazine and The Gloss.


Christmas gift guides


Boost in SEO Value and Increased Traffic: When the VROOM Digital PR team lands coverage in an online Christmas gift guide, we always push to have a product backlink included. By securing backlinks from relevant and authoritative sources, your products can benefit from increased exposure, improved search rankings, and greater consumer trust.

We worked with EPIC The Irish Emigration Museum to promote their Christmas Gift Boxes, with a goal of being included in some of the top online Christmas gift guides (with a backlink, of course). One notable piece of coverage was this Irish Examiner gift guide featuring 100 Irish gifts for €50 and under. This particular gift guide piece averages about 900,000 unique visitors over the course of the festive shopping season.


Christmas gift guides


Increased Credibility and Sales: Encouraging consumers to visit your website is one thing, but will they actually make a purchase? Keep in mind that consumers are more likely to purchase a product that has been recommended by a trusted source, such as a Christmas gift guide in a top media outlet.

As one of Ireland’s leading online digital pharmacy, McCabes Pharmacy is the go-to for many shoppers during the Christmas season, thanks to the offering of next-day delivery and click and collect service, as well as the large range of gifts available. During our work with McCabes Pharmacy we ensured that these key messages were included in all media communications, leading to coverage in a number of online Christmas gift guides, including this popular one on Independent.ie. Our Christmas Gift Guide campaign for McCabes Pharmacy resulted in a reach of 2,778,480.


Christmas gift guides


How can VROOM Digital can help you to feature in Christmas Gift Guides?

When it comes to pitching Christmas gift guides, there are many different elements to consider. Luckily, our PR team is highly experienced in this area of PR and has a proven track record of achieving real results for our clients.

At VROOM Digital, our PR team stays up to date with the deadline dates for every Christmas gift guide, both in print and online. By collaborating with our team of experts, you can rest assured that you won’t miss out on these crucial deadlines. We take care of all aspects, including content creation, media outreach, and follow-ups, so you can focus on other priorities while we handle the details and ensure that every deadline is met.


Christmas gift guides


Another core component of a successful Christmas gift guide strategy lies in cultivating strong media relationships. At VROOM Digital, we boast an extensive and engaged media network, consisting of editors, broadcasters, writers, and influencers. This network sets us apart from other agencies. When it comes to the Christmas gifting season, we are able to tap into these relationships and secure coverage for our clients in the country’s leading media outlets. 

And finally, the all important content. Thanks to their unrivalled experience, our PR experts know what content will engage the media, and what content may fall short. We will provide guidance on what products we should push, what images will have the greatest impact and what key messaging should be at the core of your campaign.

Christmas gift guides are a valuable tool for product PR during the festive season. They provide a platform for companies to reach a wider audience, increase their credibility, and drive sales. When it comes to product PR and Christmas gift guides, they really are a match made in festive shopping heaven!

If you would like to start planning towards a successful Christmas shopping season and see your products front and centre, then please contact info@vroomdigital.ie


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