5 Reasons that Your Business Should Consider Using TikTok in 2023

As a small business owner, you are probably always looking for new ways to grow your brand. When entering 2023, it’s more important than ever to stay ahead of the curve in digital marketing to ensure your continued success in business. One social media platform that is growing exponentially faster than others is TikTok. With over 1.2 Billion users worldwide and even more engagement opportunities, TikTok provides an actionable marketing space that could have significant benefits for your small business, if you choose to utilise it. Here are five key reasons why your business should consider using TikTok in 2023!


  1. TikTok Can Increase Your Brand Reach

As TikTok is still an emerging platform, it’s important to understand the organic reach that your content can receive. On newer platforms such as TikTok, the reach can be much larger than other social platforms that have been around for some time. Understanding the value of increasing awareness and reach is one of the first steps in driving results for your business. In 2021, organic TikTok posts alone had an average reach of 118%. Building awareness of your brand through TikTok is going to help develop a stronger brand and aid in driving results in the long term.


  1. Build Engaging Content 

TikTok has become the holy grail of creating personalised brand content. If joining trends or building one-of-a-kind content, businesses must produce something which tells a story and also encourages engagement with their audiences. This content can be less formal than other platforms, as the purpose of TikTok is to show the personality of your brand. Show your audience what makes you different from your competitors on TikTok by telling your story through engaging content. Tiktok reduces the high cost of production for brand videos, as all you need is a phone with a decent-quality camera.

With options such as Duets on TikTok, businesses on the platforms can engage with their followers in a new way past likes, comments, and shares. A user can record their video next to the original video, creating a ‘Duet’ effect. This creates a more personal experience with your followers and increases the reach of your brand (by others’ dueting your original video with theirs). 


Using TikTok in 2023

  1. Repurpose Your Videos 

With the format of TikTok solely being short vertical videos, your TikTok  content can be used on other platforms or even become repurposed for vertical ad placements, depending on the content within the video. However, it’s important to understand (according to a Hubspot study) that 54% of consumers want to see more video content from a brand or business they support. TikTok will enable your business to quickly and effortlessly build video content that can be repurposed and shared across all your platforms and online touchpoints. 


  1. Stay On Top of Trends 

Researching and understanding relevant trends that your audience may show interest in allows you to not only learn more about your audience but join in on the fun too! Trends on TikTok are also encouraged, as using popular music and hashtags allows the TikTok algorithm to share your brand with others that may be interested as well! Following trends can aid in increasing reach and attracting engagement from users that may not be not familiar with your brand. 


  1. Use Budget-Friendly TikTok For Business

TikTok for Business has shown many small businesses that no matter the size of their budget, brands can achieve the results they are looking for. With the increased costs on other social media platforms, businesses need to begin to best manage their budgets, and a marketing mix between social channels may be necessary. TikTok is a great platform to utilise the top of your digital funnel, at an affordable cost, and send more traffic to your website. This will then allow your brand to execute retargeting on another platform later on. 


Using TikTok in 2023 (1)


Is TikTok Right for Your Business? 

If your brand’s target audience is 18 to 34 years old, you should consider this platform, as it offers a huge opportunity for your business. Using TikTok will also create a more equal playing field for you to engage with your customers regularly and understand their satisfaction with your brand. TikTok’s creator marketplace also allows brands to connect and partner with influencers most suitable to their brand’s goals and objectives – something which other social platforms don’t offer. This type of environment, when used correctly, can build loyalty and trust with previous and potential customers. 

Feel free to reach out to our Paid Social team to learn more about using TikTok for your business.

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