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4 Ways to Improve your Click Through Rate on Facebook

Facebook ads. We think they’re fantastic. They work across a huge number of industries and for a wide variety of business goals.

Whether you want to build your Facebook audience or increase sales, the targeted nature of Facebook allows your ads to be seen by the right people.

Since we reckon we’re pretty hot on Facebook, we thought we’d share a few tips that will help to increase your click through rate. Without further adieu, let’s dive in:

1. Be As Targeted As Possible

Facebook offers a wide variety of targeting capabilities. So be sure to use it!

Find out what your target audience is interested in, where they live, their age, relationship status, education and anything else. The clearer the picture of your audience you can build, the better your results will be.

Test different targeting options. Test similar interest groups in different ad groups to see which ones convert best.

Factors of a Targeted Ad on Facebook

2. Avoid Banner Blindness

People have a great ability to subconsciously block out ads on Facebook (particularly those on the right hand column.) To combat this ‘blindness’, update your Facebook images regularly.

This is important for your relevancy score which in turn is an contributing factor to how often Facebook will show your ad.

Relevance score

3. Use Pretty People

Yes, we know. Shallow, right? Study after study tells us that images with attractive people nearly always outperform those without. Basically, ‘pretty people’ are more eye-catching and as a result, the majority of Facebook users are more likely to click on these ads.

Beautiful People for Facebook ads

4. Ask Facebook

In this post, I’ve saved the best for last. The fact is Facebook is a young company and things are changing, problems come up and ad policies change. The good news is that Facebook has a great support system which allows you to get a callback, have a live chat or email them directly.

Our advice is to get in touch with Facebook if you have questions or if you feel that your ad could be performing better. Their support team is very impressive!

Facebook Contact

Conclusion

Due to the fact that your audience are spending time on this platform multiple times per day across different devices Facebook is a strong platform to broadcast your message out to.

If you fee like your business would benefit from some Facebook advertising, then give us a call on 01 531 1777. We would love to hear from you.

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