VROOM SOLUTIONS

Blog

4 Ways to Improve your Click Through Rate on Facebook

Facebook ads. We think they’re fantastic. They work across a huge number of industries and for a wide variety of business goals.

Whether you want to build your Facebook audience or increase sales, the targeted nature of Facebook allows your ads to be seen by the right people.

Since we reckon we’re pretty hot on Facebook, we thought we’d share a few tips that will help to increase your click through rate. Without further adieu, let’s dive in:

1. Be As Targeted As Possible

Facebook offers a wide variety of targeting capabilities. So be sure to use it!

Find out what your target audience is interested in, where they live, their age, relationship status, education and anything else. The clearer the picture of your audience you can build, the better your results will be.

Test different targeting options. Test similar interest groups in different ad groups to see which ones convert best.

Factors of a Targeted Ad on Facebook

2. Avoid Banner Blindness

People have a great ability to subconsciously block out ads on Facebook (particularly those on the right hand column.) To combat this ‘blindness’, update your Facebook images regularly.

This is important for your relevancy score which in turn is an contributing factor to how often Facebook will show your ad.

Relevance score

3. Use Pretty People

Yes, we know. Shallow, right? Study after study tells us that images with attractive people nearly always outperform those without. Basically, ‘pretty people’ are more eye-catching and as a result, the majority of Facebook users are more likely to click on these ads.

Beautiful People for Facebook ads

4. Ask Facebook

In this post, I’ve saved the best for last. The fact is Facebook is a young company and things are changing, problems come up and ad policies change. The good news is that Facebook has a great support system which allows you to get a callback, have a live chat or email them directly.

Our advice is to get in touch with Facebook if you have questions or if you feel that your ad could be performing better. Their support team is very impressive!

Facebook Contact

Conclusion

Due to the fact that your audience are spending time on this platform multiple times per day across different devices Facebook is a strong platform to broadcast your message out to.

If you fee like your business would benefit from some Facebook advertising, then give us a call on 01 531 1777. We would love to hear from you.

VROOM Digijuice: #7 Edition

These past few weeks have been quite remarkable. Simone Biles landed a triple double on her floor routine for the first time in the history of women’s artistic gymnastics, a 19-year-old Hungarian boy shattered Michael Phelps world record at the world swimming championships, and the upcoming All-Ireland between Dublin and Kerry is sure to become one of the […]

READ THE FULL STORY

Are You Video Marketing Ready?

A few weeks ago we attended another brilliant Grow with Google Breakfast Briefing about the importance of digital video for the future of online marketing. Waking up at dawn to attend the briefing required an intravenous injection of two litres of coffee, but it was totally worth it. Source: YouTube – July Google Breakfast Kelsey […]

READ THE FULL STORY

Get in touch



By filling in this form you consent to your data being stored by VROOM DIGITAL. We will only use this information to contact you about your specific query. The information you provide will not be used for any other purpose.

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies should be enabled at all times as they allow VROOM Digital to remember your preferences about cookie settings.

In order to use this website we use the following technically required cookies
  • redux_blast
  • wordpress_gdpr_allowed_services
  • wordpress_gdpr_cookies_allowed
  • wordpress_gdpr_cookies_declined
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wp-settings-1
  • wp-settings-time-1
  • wpSGCacheBypass

Decline all Services
Accept all Services