In today’s ultra-competitive culture, where businesses across the world are stranded in a digital ocean and have to face up to how to remain afloat, is it even possible to move our brand to the top of this sea of samesies?
In an age of digital content saturation, with organic engagement low at 0.09%, 6 million blog posts and 500 million tweets published every single day, how can you ensure that your message is being heard, or even seen?
These are the pressing questions we are being asked as an agency by any kind of business, small or big, local or international. And we just wanted to let you know that we hear you. If you are tired of the constant daily grind of social media marketing, we hear you. If you’re frustrated about not being able to increase your post engagement, we hear you. If ROI is still a concern, we understand you.
Exactly because we have listened to the biting concerns of so many of you in the past few years, we decided to share with you the three main takeaways on how to create a successful social media strategy we learnt from one of the world’s biggest social media conferences in the world: Social Media Marketing World.
We won’t claim that reading this blog will solve all of your marketing problems, nor that sales will ramp up to the roof in a week’s time. But what we can promise is that what you’ll read will make you think, or better rethink your overall social media strategy and move it in the only directions that will allow you to make your social channels a profitable source for your business:
- Live a passionate life
- Be human
- Build relationships
So, let’s start with the first tip, based on the speech by David Meerman Scott, an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.