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GOOGLE SHOPPING

VROOM Digital is delighted to announce that we are now running Google Shopping campaigns for some of our UK based clients. If you’re selling products online then Google Product Listing ads is something you need to pay attention to.

WHAT IS GOOGLE SHOPPING AND PRODUCT LISTING ADS?

We tend to use the terms ‘Google Shopping’ and ‘Product Listing Ads’ interchangeably.

They mean the same thing – Google’s paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.

Here’s how it works:

1. Go to Google.co.uk
2. Enter the term ‘apple watch’
3. Select Shopping from the Google menu

Google shopping image 2
4. Select one of the products to see the product expand on the Google search results pages

Google shopping image 2
5. By pressing ‘Shop’ the user is now brought to the website’s landing page

Google shopping image 3

WHAT’S SO GREAT ABOUT IT?

  • Let millions of shoppers see your online and in-store inventory
  • Edit your information whenever you want through the Google Merchant Center so shoppers will always see the right information
  • As you’re aware, shoppers don’t always buy the first time they see a product. The good news is that dynamic remarketing ads pull from your Merchant Center feed to show shoppers the products they’ve already viewed on your site. You can even add custom messaging to help jog their memories – and close more sales.
  • Better qualified leads: You can increase the quality of your leads by featuring product information directly within your ad to help shoppers make more informed decisions.

AVAILABLE COUNTRIES

Product Listing Ads can appear on Google Shopping, Google Search and some Google Search Partners in these countries: the US, the UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Spain, Switzerland and the Czech Republic.

NEXT STEPS

We don’t get to work with every business that enquires, but why not say “Hey”, and fill out the Contact Form above? You’ve everything to gain.

In 2013 we engaged with Vroom Digital for advice and work on SEO whilst building our new website www.Sundayworld.com. It was imperative that we got things right and we chose Vroom Digital because of their reputation in the Irish Market and their attention to detail.

I’m very happy with the results achieved since we relaunced.

Their SEO advice has helped us gain more traffic online and I’m happy to recommend them as a knowledgeable SEO Agency.

- Ciaran Dunne – The Sunday World - View All

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